The original I AM FEST in 2009 was a product of the Chicago Noise Machine, a partnership of nine local Chicago rock bands. It was hosted at the Congress Theater and involved 25 bands playing on two stages. All of the bands involved in the Chicago Noise Machine were acts playing the festival and the other 16 were local acts invited by the partnership.
In 2010, Brian Bender (a former member of the Chicago Noise Machine) chose to take on the project for it’s second year, backed by the Elbo Room. He narrowed down the roster to ten bands; eight established and talented Mid-West bands along two winners of the I AM FEST Battle of the Bands hosted at the Elbo Room. The festival was held at the House of Blues and included performances by Mason’s Case, Ryan Powers, Laser Love, The Flavor Savers, Jack in Space, Bambi Raptor,Kelsey Montanez, Digital Mindy, The Alaya Conscious, and The Bob Clymers. Local Chicago artists occupied the lobby and sold their work to attendees, and some band members even donned body paint creations by the artists for their set.